Ojakhuri

The primary goal of the Vivify Concept team was to present the product in stores in line with the customer experience — a visual and structural layout designed to directly encourage customers to choose the Ojakhuri brand instead of its competitors.

• In-store product positioning: We focused on determining the type
of displays or layouts that would attract maximum attention and increase sales.
• Visual appeal: Brand colors, logos, and product presentations
were aligned with Ojakhuri’s shelf visuals in-store; we provided
strategic recommendations to enhance credibility in the eyes of the consumer.
• Informational presentation: Product advantages were clearly
highlighted on each product page or display through the use
of wobblers, flyers, and shelf-talkers.
• Simplifying the customer's choice: We developed a concept
to ensure customers don't waste time and easily understand
why they should choose Ojakhuri products.