SIMPATEA

Goal: For a new tea brand to achieve correct positioning
in stores and introduce the product to consumers within a short timeframe.

Vivify Concept's Role:
We developed a product presentation strategy for retail stores —
determining where and how their products or displays
should be positioned.
• Provided market coverage recommendations for specific
stores to ensure maximum brand visibility in the market.
• Assisted the brand in creating engaging and attractive
presentations, enhancing consumer interest and experience.
• Planned and executed on-site promotional activities
and tastings.
• Developed a long-term sales plan.
• Mobilized full POSM (Point of Sale Materials) to ensure
the brand stood out and remained attractive compared to
competitors in-store.
• Conducted original in-store activities, including tastings,
visual gondola merchandising, discounts, and gifts.
Through our produced video content, customers learned
proper product usage recommendations and various cocktail
recipes made with SIMPATEA brand tea.