Sabatone

Vivify Concept's main goal was to present the product in stores in line with the customer experience — a visual and structural layout designed to directly encourage customers to choose the Ojakhuri brand over its competitors. • In-store product positioning: We worked on determining which types of displays or layouts would attract the most attention and increase sales. • Visual appeal: Brand colors, logos, and product presentations were aligned with Ojakhuri's shelf visuals in-store; we provided strategic recommendations to boost credibility in the eyes of the consumer. • Informational presentation: The advantages of each product were clearly highlighted on displays using wobblers, flyers, and shelf-talkers. • Simplifying the customer's choice: We developed a concept that ensures customers don't waste time and easily understand why they should choose Ojakhuri products.

Goal: For a new tea brand to achieve correct positioning in stores and introduce the product to consumers in a short period. Vivify Concept's Role: We developed a strategy for the correct presentation of the product in stores — determining where and how their products or displays should be placed. • Provided market coverage recommendations for specific stores to ensure the product's maximum visibility in the market. • Helped the brand create an engaging and attractive presentation, increasing consumer interest and experience. • Planned and executed on-site promotional activities and tastings. • Developed a long-term sales plan. • Mobilized full POSM (Point of Sale Materials) for the brand to ensure it stood out and remained attractive compared to competitors in stores. • Conducted an original in-store activity, including tastings, visual gondola setup, discounts, and gifts. Through a video produced by us, customers had the opportunity to learn about correct product usage recommendations and various cocktail recipes prepared with SIMPATEA tea.

Vivify Concept provided La Signora with a full range of restaurant setup services and organized the grand opening event. • Creation of a menu tailored to the brand concept and target audience with full financial costing • Recipe development and selection of ingredients • Pricing analysis and visual presentation of dishes • Staff training • Organization of kitchen and front-of-house processes • Comprehensive selection of service and kitchen equipment • Professional chef consultation • Operational process planning and management of every detail until opening day • Planning and execution of the opening ceremony