We are the first in Georgia to introduce and implement HoReCa projects with premium-class standards — from the birth of a concept to its full realization. We remain actively involved in post-opening operations, covering the entire cycle: interior design, financial modeling of the menu, staff training, and complete management. Our goal is that, on opening day, your only concern is welcoming your guests. For existing establishments, we provide exclusive chef consultancy, refining recipes and operational processes.

We meticulously refine the ingredients, broaden the culinary details, and build a complete system to ultimately achieve the highest quality and financial efficiency simultaneously.

At Vivify, we place great emphasis on team organization to ensure premium service. Service culture, efficient process management, and qualification assessment represent the core aspects to which we dedicate exceptional attention, time, and energy.

For the development of a BTL strategy, Vivify conducts a detailed analysis of the market and competitors, ensuring that your brand stands out at the moment of decision-making.
First and foremost, we focus on pricing policy, visual contrast, and shelf placement. Every detail we choose for campaigns directly influences the customer’s decision in favor of your product.

Working with only one brand in each category allows us to achieve optimal results and distinctive positioning. Through strategic SWOT analysis, we combine the brand’s strengths, weaknesses, opportunities, and risks to ensure well-targeted decisions.

Optimal product presentation, promotional activities, and shelf promotions — this is only a partial list of what we plan within ongoing campaigns.

Brands receive data-driven monthly reports — including activity analysis, performance evaluation, and individually tailored recommendations that ensure the optimal effectiveness of strategic decisions.

Every step — placement, pricing, and coverage — is calculated to significantly increase sales and enhance brand prestige.

Vivify creates a complete business vision and an integrated system for the effective management of established companies and startups. It combines the precision of business communication with the efficiency of customer relationship management.

Conceptual marketing today is no longer just about showcasing a product — it creates experiences, inspires customers, and transforms them into natural brand ambassadors. Organic recommendations and genuine interactions are among the strongest strategic assets, as people tend to trust one another more than brands or even the most perfectly crafted advertisements.

Our approach is grounded in emotional intelligence and psychological depth: we observe how customers perceive every point of contact and what emotions drive their desire to act or make a decision. At Vivify, we never overlook the principles of influence — authority, consistency, and social proof — transforming them into powerful marketing tools that directly enhance company performance, brand perception, and long-term customer relationships.