For the development of a BTL strategy, Vivify conducts a detailed analysis of the market and competitors, ensuring that your brand stands out at the moment of decision-making.
First and foremost, we focus on pricing policy, visual contrast, and shelf placement. Every detail we choose for campaigns directly influences the customer’s decision in favor of your product.

Working with only one brand in each category allows us to achieve optimal results and distinctive positioning. Through strategic SWOT analysis, we combine the brand’s strengths, weaknesses, opportunities, and risks to ensure well-targeted decisions.

Optimal product presentation, promotional activities, and shelf promotions — this is only a partial list of what we plan within ongoing campaigns.

Brands receive data-driven monthly reports — including activity analysis, performance evaluation, and individually tailored recommendations that ensure the optimal effectiveness of strategic decisions.

Every step — placement, pricing, and coverage — is calculated to significantly increase sales and enhance brand prestige.