Sabatone

Vivify Concept's main goal was to present the product in stores in line with the customer experience — a visual and structural layout designed to directly encourage customers to choose the Ojakhuri brand over its competitors. • In-store product positioning: We worked on determining which types of displays or layouts would attract the most attention and increase sales. • Visual appeal: Brand colors, logos, and product presentations were aligned with Ojakhuri's shelf visuals in-store; we provided strategic recommendations to boost credibility in the eyes of the consumer. • Informational presentation: The advantages of each product were clearly highlighted on displays using wobblers, flyers, and shelf-talkers. • Simplifying the customer's choice: We developed a concept that ensures customers don't waste time and easily understand why they should choose Ojakhuri products.

Goal: For a new tea brand to achieve correct positioning in stores and introduce the product to consumers in a short period. Vivify Concept's Role: We developed a strategy for the correct presentation of the product in stores — determining where and how their products or displays should be placed. • Provided market coverage recommendations for specific stores to ensure the product's maximum visibility in the market. • Helped the brand create an engaging and attractive presentation, increasing consumer interest and experience. • Planned and executed on-site promotional activities and tastings. • Developed a long-term sales plan. • Mobilized full POSM (Point of Sale Materials) for the brand to ensure it stood out and remained attractive compared to competitors in stores. • Conducted an original in-store activity, including tastings, visual gondola setup, discounts, and gifts. Through a video produced by us, customers had the opportunity to learn about correct product usage recommendations and various cocktail recipes prepared with SIMPATEA tea.

Vivify Concept works with an advertising printing house, providing full-cycle marketing support, including social media content and campaign management. • Development of social media strategy • Planning and management of the content calendar • Creation of posts, stories, and video content (Reels, Shorts) • Implementation of thematic campaigns and advertising activities • Management of brand voice and visual style