Stamba

Vivify Concept worked on the complete setup of the restaurant project, covering visual and technical aspects, optimal space distribution, and structural organization. • Site measurement. • Preparation of as-built drawings based on site measurements. • Partition planning and zoning decisions. • Several detailed concepts for furniture, equipment, and functional zone layouts, considering ergonomics and industry standards.

Vivify Concept provided La Signora with a full range of restaurant setup services and organized the grand opening event. • Creation of a menu tailored to the brand concept and target audience with full financial costing • Recipe development and selection of ingredients • Pricing analysis and visual presentation of dishes • Staff training • Organization of kitchen and front-of-house processes • Comprehensive selection of service and kitchen equipment • Professional chef consultation • Operational process planning and management of every detail until opening day • Planning and execution of the opening ceremony

Goal: For a new tea brand to achieve correct positioning in stores and introduce the product to consumers in a short period. Vivify Concept's Role: We developed a strategy for the correct presentation of the product in stores — determining where and how their products or displays should be placed. • Provided market coverage recommendations for specific stores to ensure the product's maximum visibility in the market. • Helped the brand create an engaging and attractive presentation, increasing consumer interest and experience. • Planned and executed on-site promotional activities and tastings. • Developed a long-term sales plan. • Mobilized full POSM (Point of Sale Materials) for the brand to ensure it stood out and remained attractive compared to competitors in stores. • Conducted an original in-store activity, including tastings, visual gondola setup, discounts, and gifts. Through a video produced by us, customers had the opportunity to learn about correct product usage recommendations and various cocktail recipes prepared with SIMPATEA tea.